About Klaviyo
Klaviyo is a marketing automation platform that automates eCommerce SMS and email marketing to help businesses acquire, retain and grow their customers by sending marketing emails.
Klaviyo and Manifest
Leverage the zero-party data you collect through the Manifest AI to retarget customers via marketing channels like emails through automated journeys & campaigns.
Capabilities
Grow you subscriber list:
Get more customer opt-ins in a conversational manner via Manifest AI
Create smarter segments on Klaviyo:
Create different segments based on collected customer data like what your customers searched for, which products they asked questions about and so on.
Personalize Klaviyo flows and campaigns:
Personalize the content used in the emails sent to your customers based on collected customer data
Sample use cases
Run an automated journey to customers who ask about “shirts in red” but don’t purchase
Run an automated journey to customers who searched for best-sellers but did not click on any of the recommendations
Create a segment of all customers who clicked on a product recommendation but didn’t complete the purchase and send them an email
Send a campaign to all customers who chose response 2 in the 3rd question of the quiz
Events list
Track the following events with associated event properties to segment users & personalise the messages sent
productSearch - When a customers searches for a product and clicks on a recommendation
productDetails - When a customers asks for details about a particular product
similarProducts - When a customer clicks on the 'View similar products' CTA sent with product recommendations
completedManifestQuiz - When customers take the quiz to get personalised product recommendations
widgetClicked - When a customer engages with an AI nudge
How to integrate Klaviyo with Manifest?
Please go through this tutorial to understand how to integrate your Klaviyo account with Manifest: